Research

"Sonamu" Brand in which the Viewpoint of the DPRK on Future is Reflected

 2025.6.1.

There is a saying that goes, "A drop of water reflects the universe". It means that even a small phenomenon in detail shows the essence of the relevant things and phenomena and their future.

Schoolbag is one of the very ordinary necessities in students' life. But that of the Korean students carries the viewpoint of the DPR Korea on the future.

The respected Comrade Kim Jong Un said:

"We should spare nothing for our children, who are the kings of the country and represents the future of the country."

In the DPRK, all the students go to school with "Sonamu" (meaning pine) bags on their back.

It reflects the noble outlook of the Workers' Party of Korea on the future to train the rising generations to be the masters of the future of the country.

When he was looking around different places of the newly-built Pyongyang Bag Factory in January 2017, the respected Comrade Kim Jong Un said that the issue of providing our children with domestic bags is not a mere economic and practical issue but a very important issue of bringing up the future of the country successfully.

Later on, he even sent the brand to be attached to the schoolbag.

It was a trademark embossed with the Korean letters "So Na Mu" on three pine leaves on stem.

The Korean people were not aware of the fact that there was the schoolbag trademark design on the office desk of the respected Comrade Kim Jong Un during those busy spring days when he was heavily engaged in bringing about the historic victory in "March 18 Revolution", and giving field guidance on the Ryomyong Street construction site.

Pine!

Standing high, evergreen despite harsh snowstorms, it is the national tree of the DPR Korea.

"Sonamu" (meaning pine) reflects the noble intention of the respected Comrade Kim Jong Un and the viewpoint of the DPR Korea that the rising generations would grow up bravely and healthily as the pines do with the self-esteem that ours is the best.

The future of a state is determined by how it grows up the rising generations. That it brings them up as ardent patriots who are ready to work for the country and people guarantees the eternal prosperity of a state.

Promising is the future of the DPR Korea that advances with a noble outlook on the future that rising generations should be trained into genuine talents possessed of patriotic will at the cost of billions of tons of gold.